Deren Ozsaidoglu

London's Top Keratin & Smoothing Specialist and Precision Cutting Expert

Is frizz, unruly hair, or unmanageability your problem? Clients come from all over London—and beyond—to visit Deren, one of Edward James' most stylists and keratin experts. Renowned for his immaculate Brazilian Blow-Dry’s and precision retexturising treatments, Deren turns frizzy, coarse, or unmanageable hair into sleek, glossy, and effortlessly smooth hair that lasts. He is also an amazing stylist and colourist and is interested in maintaining hair condition while simultaneously achieving the perfect colour.

Deren began his career in London and has become renowned for exceptional styling and keratin treatments that restore hair's vitality, eliminate frizz, and impart natural movement without compromising volume. His expertise goes far beyond smoothing—he's a precision cutting master as well, so each style is meticulously worked to be in harmony with the hair's texture, structure, and personal styling needs.

Deren is all about creating a salon experience that makes clients feel comfortable, connected, and understood. His approach is straightforward, honest, and completely personalised—clients know that they're not getting a treatment, but a long-term plan for healthy, easy-to-manage hair.

Deren's diary fills up fast—book your appointment at Edward James for expert keratin smoothing, precision cutting, and the ultimate Brazilian Blow-Dry experience.