Retexturising & Smoothing Keratin Treatments
Elevate Your Hair's Natural Beauty
At Edward James, we believe every head of hair is unique, which is why our retexturising and smoothing services are completely bespoke.
Our expert stylists begin with a personalised analysis of your hair, assessing its texture, condition, and your individual styling preferences.
Whether you're seeking a sleek, straight, glass-like shine, a soft, de-frizzed body result, or a healthier, more manageable finish that reduces styling time, our treatments are tailored to your needs.
With a focus on hair health and long-lasting results, we ensure every treatment enhances your natural beauty while maintaining strength and vitality.
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The Brazilian Blowdry
Our Brazilian Blowdry is a semi-permanent treatment that infuses keratin—a natural protein—into your hair, effectively smoothing the cuticle and eliminating frizz.
This process not only enhances shine but also makes your hair more manageable, with results lasting up to three months. Unlike traditional straightening methods, our treatment maintains your hair's natural volume and movement, offering a sleek yet dynamic look.
The procedure takes approximately 90 minutes to two hours and requires a patch test 48 hours prior to ensure suitability.
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The British Blowdry™
Exclusive to Edward James Salons, the British Blowdry™ is our signature smoothing system designed to combat frizz and add lustrous shine without compromising your hair's natural body.
This two-step process begins with a glossing treatment enriched with sunflower, jojoba, and castor oils, followed by a customised keratin application tailored to your hair's specific texture and needs.
Ideal for those seeking a smooth, polished look that retains natural volume, this treatment takes approximately 90 minutes and includes a complimentary consultation to determine the best approach for your hair.
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Split End Treatment
Our Split End Treatment is designed to repair and prevent split ends, promoting healthier hair and a smoother appearance.
This treatment can be added to any of our styling services and is perfect for maintaining the integrity of your hair between cuts.
The procedure involves applying a specialised formula that binds split ends together, resulting in hair that looks and feels revitalised.
Book Your Transformation
Experience the ultimate in hair smoothing and retexturising at Edward James Salons. Book your appointment today and step into a world where luxury meets personalised care.